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Advantages of Using Pinterest for Real Estate Marketing

14 May 2014, 08:00

Pinterest is yet another powerful social media platform that you can make use to promote your real estate website and business. Pinterest is an image sharing social site that can do wonders for your real estate business when you want to showcase visual content of your home listings. With an Alexa Ranking of 29, Pinterest is one social networking that you can effectively use for driving traffic to your business site and also for buying and selling homes. As of July 2013, Pinterest has 70 million users across the world. Major users of Pinterest belong to 25 to 34 years old age group, followed by 35 to 44 years old age group and then by 45-54 years old age group. The average time spent by a user on Pinterest is nearly 15 minutes. There are three things to remember when you are using Pinterest, namely Pins, Boards and Repins. Pins are nothing but uploaded images from your PC. A set of Pins made by user revolving on a certain topic is referred to as Board. While browsing if you find an interesting photo, you can Pin it to your Board. This process is called Repin. Pinterest is a great tool to search, save and search wonderful photos of homes one may want to purchase. When many people like a photo on Pinterst, it can become viral and can end up getting pinned thousands of times. This way Pinterest can be effectively used as real estate listing software. Here are some things…


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