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4 easy ways to promote yourself and your real estate business using video

27 May 2014, 08:00

Video is an obvious choice for marketing your listings, but did you know it’s also an effective tool for promoting yourself and your business? If you’d like to boost your visibility and draw more clients, try some of these suggestions for expanding your video repertoire. Community profiles. Did you know that 86 percent of video-savvy homebuyers use the medium to learn more about a specific community (as reported in “The Digital House Hunt,” a joint study published in 2013 by the National Association of Realtors and Google)? Make yourself the authority on your market by posting community and neighborhood videos to your website, YouTube channel or Facebook page. Focus on topics that appeal to your target demographic. If you work primarily with young families, for instance, interview the local school superintendent or highlight your city’s kid-friendly amenities. Agent bios. For the last several years, YouTube searches for real estate agents have increased 46 percent year over year, according to The Digital House Hunt study. You can’t post a written bio on YouTube, so grab a share of this growing market by posting a video bio instead. It takes only a couple of minutes to introduce yourself, share your qualifications, and highlight any special services you offer. One recommendation: Hire a local videographer to shoot the video (don’t worry, bios are usually very affordable). That way, you don’t have to be both in front of and behind the camera at the same time. Educational videos. Here’s another chance to establish yourself as a trusted…


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